S&K Roofing, Siding and Windows
5399 Enterprise Street
Eldersburg, Maryland 21784
Phone 410-795-4400
Fax: 410-795-8796
SKRoofing.com

 

S&K Roofing, Siding and Windows Announces Strategic
Marketing Agreement with Brave New Markets
 

-- Outsourcing agreement includes brand strategy, advertising and Internet marketing --

-- Signals continued growth in Home Enhancement Industry --

 

OWINGS MILLS, MARYLAND – November 5, 2003 – S&K Roofing, Siding and Windows, Inc. (www.SKRoofing.com) announced today that an agreement has been signed with Brave New Markets, Inc. (www.BraveNewMarkets.com) to provide corporate marketing strategy and marketing implementation services.  S&K Roofing, Siding, and Windows is Maryland's trusted leader in roofing and maintenance-free home exteriors.  They service the entire Baltimore/Washington DC corridor.

 

Brave New Markets is a marketing-based provider of business acceleration services.  For S&K Roofing, Siding and Windows, services will include a corporate marketing plan, brand and identity development, print and broadcast advertising, direct marketing, sales force support, a revised website and Internet marketing.

 

“We’re experts at exterior home improvements.  However, improving our marketing communications requires a different expertise,” said Don Katzenberger, president of S&K Roofing, Siding and Windows.  “Over the years, our communications and advertising had become a collection of separate activities.  Brave New Markets has shown us how to integrate all of our marketing communications, reallocate budget dollars for improved results and grow our business strategically.”

 

“Early research revealed that S&K Roofing, Siding and Windows has a sterling reputation.  More than 70% of their work is for repeat or customer referred clients,” said Marc Waldeck, president and CEO of Brave New Markets.  “I couldn’t be more excited about our relationship.  They have tremendous potential to accelerate their growth through a highly targeted marketing effort.”

Home enhancement industry continues to grow

“The home enhancement industry has evolved into a real specialty area for us,” added Waldeck.  “The cocooning effect created by September 11, 2001 combined with low interest rate refinancing produced revenue increases that caught the entire industry by surprise.  Many industry executives are looking outside of their organizations, some for the first time, for assistance with their marketing activities to ensure that profitable growth continues.”

About Brave New Markets

Brave New Markets, Inc. is a marketing-based provider of business acceleration services headquartered in the Baltimore, Maryland metropolitan area. Committed to results, Brave New Markets collaborates with its clients to create business acceleration solutions focused on attracting and retaining customers and growing customer value. For more information, contact by phone 410-902-0801, email info@BraveNewMarkets.com or visit www.BraveNewMarkets.com.

 

About S&K Roofing, Siding and Windows

Headquartered in Sykesville, Maryland, S&K Roofing, Siding, and Windows is Maryland's trusted leader in roofing and maintenance-free home exteriors.  Family-owned and operated since 1980, S&K provides high-quality exterior home workmanship and customer service that is among the best in the industry.  Maintenance-free home exterior services include roofing, siding, windows, doors, gutters and downspouts, custom trim/wrap, decks, and additions.  Contact by phone at: 410-795-4400, by email at: info@SKRoofing.com or learn more at www.SKRoofing.com.

 

Contacts:  
Maija Kropp
S&K Roofing, Siding and Windows
410-795-4400 ext. 111
maija@SKRoofing.com
 

Marc Waldeck
Brave New Markets  
410-902-0801 ext. 106
 
mwaldeck@BraveNewMarkets.com

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