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OWINGS MILLS, MARYLAND – November 5, 2003 – S&K
Roofing, Siding and Windows, Inc. (www.SKRoofing.com)
announced today that an agreement has been
signed with Brave New Markets, Inc. (www.BraveNewMarkets.com)
to provide corporate marketing strategy and
marketing implementation services. S&K Roofing,
Siding, and Windows is Maryland's trusted leader
in roofing and maintenance-free home exteriors.
They service the entire Baltimore/Washington DC
corridor.
Brave New Markets is a marketing-based provider
of business acceleration services. For S&K
Roofing, Siding and Windows, services will
include a corporate marketing plan, brand and
identity development, print and broadcast
advertising, direct marketing, sales force
support, a revised website and Internet
marketing.
“We’re experts at exterior home improvements.
However, improving our marketing communications
requires a different expertise,” said Don
Katzenberger, president of S&K Roofing, Siding
and Windows. “Over the years, our
communications and advertising had become a
collection of separate activities. Brave New
Markets has shown us how to integrate all of our
marketing communications, reallocate budget
dollars for improved results and grow our
business strategically.”
“Early research revealed that S&K Roofing,
Siding and Windows has a sterling reputation.
More than 70% of their work is for repeat or
customer referred clients,” said Marc Waldeck,
president and CEO of Brave New Markets. “I
couldn’t be more excited about our
relationship. They have tremendous potential to
accelerate their growth through a highly
targeted marketing effort.”
Home
enhancement industry continues to grow
“The home
enhancement industry has evolved into a real
specialty area for us,” added Waldeck. “The
cocooning effect created by September 11, 2001
combined with low interest rate refinancing
produced revenue increases that caught the
entire industry by surprise. Many industry
executives are looking outside of their
organizations, some for the first time, for
assistance with their marketing activities to
ensure that profitable growth continues.”
About
Brave New Markets
Brave New Markets, Inc. is a marketing-based
provider of business acceleration services
headquartered in the Baltimore, Maryland
metropolitan area. Committed to results, Brave
New Markets collaborates with its clients to
create business acceleration solutions focused
on attracting and retaining customers and
growing customer value. For more information,
contact by phone 410-902-0801, email
info@BraveNewMarkets.com or visit
www.BraveNewMarkets.com.
About S&K
Roofing, Siding and Windows
Headquartered in Sykesville, Maryland, S&K
Roofing, Siding, and Windows is Maryland's
trusted leader in roofing and maintenance-free
home exteriors. Family-owned and operated since
1980, S&K provides high-quality exterior home
workmanship and customer service that is among
the best in the industry. Maintenance-free home
exterior services include roofing, siding,
windows, doors, gutters and downspouts, custom
trim/wrap, decks, and additions. Contact by
phone at: 410-795-4400, by email at:
info@SKRoofing.com or learn more at
www.SKRoofing.com.
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