By Expanding to Include Home Additions
SYKESVILLE, Maryland, Feb. 9, 2005 – Most people start in business hoping to work their way up. But not Don Katzenberger. He started on top – actually on the roof! – and has worked his way down, and around, and inside out . . . over the past 25 years making S&K Roofing, Siding and Windows one of the most successful and fastest growing leaders in the Maryland home improvement industry.
“Back in 1980, we set out to build S&K as a local a roofing company, and by all measures, we’ve been very successful,” said Mr. Katzenberger.
Now operating throughout most of Maryland, S&K (www.SKRoofing.com) completed more than 3,000 roofs in 2004, and provides a wide range of exterior home improvement services, including siding, windows, doors, gutters and downspouts, custom trim and wraps, and even decks.
“Now, as we celebrate our 25th anniversary in 2005 S&K is experiencing a significant increase in clients wanting to add on to their homes instead of moving,” said Mr. Katzenberger. “To meet this demand, and to continue the rapid growth we’ve experienced over the last few years, S&K has now established a home addition department which provides all the services needed to design and build high quality additions.”
S&K Vice President and CFO Maija Kropp adds, “In today’s market, our customers tell us that they are very satisfied with the location of their homes and are savvy enough to know that they get more for their money by improving, not moving. Some want modern amenities such as home offices, home theaters, and workout rooms, while others want an extra bedrooms or family area. Whatever their needs, wherever they are, S&K is here to help,” she said.
Business Boom
Mr. Katzenberger said that the home improvement business “isn’t what it used to be . . . it’s changed for the better. Quality of work and reputation are everything,” he asserted. “Your reputation follows you everywhere. If you build a good reputation, you’re successful. And if your reputation isn’t so good, you’re either in court or out of business . . . or both.”
“Today,” he said, “home improvement businesses must have the ability to meet the demands of increasingly knowledgeable clients, they must be reputable, and clients must be able to find you when they need you. S&K is experiencing incredible growth as a result of creating a solid marketing and Internet presence, staying up to speed on the latest products and techniques in the industry, and leveraging the excellent reputation we’ve worked so hard to build over two and a half decades.”
“Working our way down from the roof to the entire house,” said Mr. Katzenberger, “has been the right plan for S&K to follow!”
About S&K Roofing, Siding and Windows
S&K Roofing, Siding, and Windows is Maryland’s trusted leader in roofing and maintenance-free home exteriors. Family-owned and operated since 1980, S&K provides high-quality exterior home workmanship and customer service that is among the best in the industry. Maintenance-free home exterior services include roofing, siding, windows, doors, gutters and downspouts, custom trim/wrap, decks, and additions. Contact by phone at: 866-836-ROOF, by email at: info@SKRoofing.com, or learn more at www.SKRoofing.com. MHIC# 21080.